Griffin Theatre Company

Pure and Applied /

Workshop design and production

Project

In early 2013, Sydney’s treasured Griffin Theatre Company began working towards the development of a digital strategy to interconnect all areas of its business – artistic, technical production, box office, business development, marketing and communications.

To jump-start a transformation in thinking within the Company, Griffin commissioned Pure and Applied to research and conduct a workshop to develop the new digital directions for the organisation.

Outcomes

• The workshop led to an experimental piece of theatre Luck, Bad Luck – a co-production with Google Creative Lab.
• Griffin Theatre Company has a growing confidence in thinking and talking about digital in theatre, and with digital partners.

Find out more

• Luck, Bad Luck
• the-next-stage.com.au
  Google’s documentation of the Luck, Bad Luck co-production.
• griffintheatredigital.tumblr.com
  The research blog created by Pure and Applied to engage participants ahead of the workshop.