Pure and Applied /
Stakeholder engagement, digital strategy and site architecture for the 2013 site relaunch.
Museums and Galleries NSW needed a site that helped them communicate with their constituency of over 600 museums, galleries and cultural institutions across the state of NSW.
At the same time they needed a site that helped them communicate with the people of NSW – about the programs and activities of the cultural institutions, and their importance to the cultural life of the state.
Pure and Applied developed and tested an architecture that serves all constituencies, and gives M&GNSW a more versatile, engaging and structured platform to communicate, and connect, with the people that matter most to their organisation.