What we do

Sustainability advisory
and collaboration.
Pure and Applied is led by Siobhan Toohill and Adrian Wiggins.
Our people
Siobhan Toohill is a respected leader in sustainability.
At Pure and Applied, she is Sustainability Principal.
Siobhan advises sustainability leaders so they can deliver greater impact across climate, nature, human rights, resilience, transition,
and social.
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Adrian Wiggins is a highly-regarded facilitator for complex challenges, opportunities and innovation in sustainability.
At Pure and Applied, he is Collaboration and Systems Change Lead.
Adrian helps sustainably leaders and their stakeholders to collaborate for alignment, shared understanding and aims, to define the problem to be solved, identify opportunities, develop and decide options, and create the business case for change.
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Services of Pure and Applied
How we can help

Sustainability advisory
and strategy
Pure and Applied advises business leaders so they can deliver greater impact across sustainability, climate, nature, human rights, resilience, transition, and social.
Social impact frameworks
and theories of change
We enable purpose-led organisations – and their founders, funders and teams – to co-design the theory of change and impact framework that will guide their program delivery.
Training for boards
and for leadership
Our advisory principal Siobhan Toohill provides leadership and board training in sustainability, climate, nature, human rights and transition for the market context of your business.
Cross-sectoral
and value chain collaboration
Our collaboration lead Adrian Wiggins brings structured engagements for cross-sectoral and value chain outcomes, beyond what any one business can achieve alone.
Frameworks, standards
and certifications
Drawing on her practical Australian and global experience, Siobhan can guide the development of frameworks, standards and certifications for your sector.
Sustainability innovation
and system change
With over a decade in strategic innovation, Adrian enables working groups to co-design for emerging opportunities in transition, nature, resilience and community.
Experience of Pure and Applied
Sectors and topics
Deforestation
and the food system
Sustainable technology, DCs and responsible AI
Sustainability capability
in business leadership

Our team brings trusted expertise across sustainability topics, for strategy, policy, planning and initiatives.
Sustainability and ESG strategy
Action plans and roadmaps
Nature and biodiversity, and deforestation
Sustainable finance and responsible investment
Resilience and adaptation
Human rights, modern slavery and remedy
Child safeguarding
Social impact
Community
Sustainability project management

Business sectors
Our team’s advisory and collaboration experience encompasses sectors of the Australian economy.
Banking, finance, insurance and investment
Energy, water and waste infrastructure
Agriculture and food systems
Cities and the built environment
Transport systems, roads and rail
Commercial property
Industry and resources
Digital strategy and product
Social enterprise and not-for-profit
Federal, state and local governments

Sectoral, cross-sectoral
and value chain
Our team specialises in sectoral, cross-sectoral and value chain collaborations for nature, for sustainable agriculture, for standards and certifications, and for collective resilience.


