Our focus areas

Shaped by the experience of the principals and engagement with sustainability leaders, Pure and Applied is oriented around four focus areas for FY2027.


Integrated climate, nature and social transition

Climate, nature and social risk are converging in reporting and in planning. For continued high performance, sustainability and business leaders need to be ready for this shift.

Metrics for emissions, nature and social equity have each matured on their own path. The next step is integration – so that transition progress reflects one connected reality, not three separate scorecards.

Left unresolved, ambitions and actions may not meet the rapidly arriving new tests of integration, resilience and risk management, and opportunities can go unexplored.

We work with you to build and align transition frameworks to make climate, nature and social priorities into a single integrated plan that can drive initiatives, and enable investors, regulators and boards to judge progress.

We help you develop an approach shaped by current and emerging models, with the engagement and organisational understanding to bring your leaders on the journey.

We support you to build this into your governance mechanisms, so that it sticks – with risks managed and opportunities realised.


Sustainability capability
in business leadership

Even with their technical capability, there remains the constant challenge for sustainability leaders of gaining and maintaining the attention of the business on the risks and opportunities of climate change, nature, and transition.

As sustainability strategy is more deeply considered by senior leadership and the board, sustainability teams will need to raise again their capability to engage and communicate for impact.

Without iterative engagement with senior leadership teams, and embodied in language that works in the boardroom, even the best plans may not succeed.

Pure and Applied brings Siobhan Toohill’s two decades of experience in engaging with senior stakeholders across the business, with the leadership team, CEOs, CFOs, CROs and boards.

Siobhan is focused on transferring skills into sustainability teams, so that they can be more effective in honing the narrative and mastering the business engagement.

Engagement and language is all important for success and we know how to get this right, whether in one-on-ones, in stakeholder collaborations, or in what goes to leadership.


Responsible AI and sustainable technology

Sustainability teams can be left chasing as rapid business transformations pursue the opportunities of AI and data centres.

While responsible AI governance is well-described in Australia, sustainability and ESG may lack the engagement needed across silos.

Meanwhile, the risks of AI and data centres span the full spectrum of sustainability topics. From water and energy to workforce transition, social and community impacts, and human rights.

Without committed integration, a say-do gap can easily emerge for material issues.

Pure and Applied brings an independent, trusted ESG capability to support business leaders in shaping the sustainability governance needed, and in assessing implementation choices.

  • ESG governance for responsible AI
  • Impacts and remedies

So that investment meets the twin test of responsibility and of sustainability, we connect with implementation programs to identify material impacts, risks and opportunities, and facilitate the co-design of responses.


Nature and business,
and the food system

Our businesses and food systems are reliant on nature, yet dependencies, impacts, risks and opportunities – and value at risk – is rarely fully considered.

Creating sustained nature-positive outcomes, and limiting negative effects can be beyond the influence of any one business. Impact needs cross-sectoral and value chain collaboration, alongside the role for technology and sustainable finance.

The challenge can be in building consensus, addressing misconceptions, working with vested interests and contrary incentives, and finding together the opportunities to act.

Pure and Applied can support the collaborations needed with a strong awareness of the stakeholder context for the value chain participants and their value at risk for action on nature.

  • Nature transition plans
  • Nature markets
  • Food systems
  • Deforestation

We bring Siobhan Toohill’s expertise in the development of trusted protocols and certification systems, and engagement with the enabling role of ESG-led investment and sustainable finance.