
Limiting deforestation in your value chain
Deforestation is a persistent though avoidable harm in our food system.
The challenge is in building consensus, addressing misconceptions, working with vested interests and contrary incentives, and finding together the opportunities to act.
Limiting deforestation at scale – and encouraging reforestation – can be beyond the influence of any one business, and is reliant on cross-sectoral and value chain joint ability to act, alongside the role for sustainable finance.
Pure and Applied can help with
» Value chain collaboration, engagement and alignment
» Definition of shared standards and protocols
» Developing pathways and roadmaps to zero-deforestation
How we help your success
Pure and Applied can support the value chain and partner collaborations needed with a strong awareness of the stakeholder context for the value chain participants and their value at risk for action on deforestation.
We bring Siobhan Toohill’s expertise in the development of trusted protocols and certification systems, and engagement with the enabling role of ESG-led investment and sustainable finance.
Get in touch

Siobhan Toohill
Principal, Advisory
siobhan@pureandapplied.net

Adrian Wiggins
Director, Collaboration
adrian@pureandapplied.net
